Adblocking: How About Nah?
> The rise and rise of ad-blockers (and ad-blocker-blocker-blockers) is without parallel: 26% of Internet users are now blocking ads, and the figure is rising. It’s been called the biggest boycott in human history.
> Adversarial interoperability occurs when someone figures out how to plug a new product or service into an existing product or service, against the wishes of the company behind that existing product or service.
Plus a history of ads on the web.