In Defense of Interactive Graphics
Knowing that the majority of readers doesn’t click buttons does not mean you shouldn’t use any buttons. Knowing that many many people will ignore your tooltips doesn’t mean you shouldn’t use any tooltips. All it means is that you should not hide important content behind interactions. If some information is crucial, don’t make the user click or hover to see it (unless you really want to). But not everything is crucial and 15% of readers isn’t nobody. So there is a lot we can do with interaction, and I am going to point out three examples below.