Big Tech Is Testing You
Large-scale social experiments are now ubiquitous, and conducted without public scrutiny. Has this new era of experimentation remembered the lessons of the old?
Physics, chemistry, and medicine have had their revolution. But now, driven by experimentation, a further transformation is in the air. That’s the argument of “The Power of Experiments” (M.I.T.), by Michael Luca and Max H. Bazerman, both professors at the Harvard Business School. When it comes to driving our decisions in a world of data, they say, “the age of experiments is only beginning.”