Yelp is Screwing Over Restaurants By Quietly Replacing Their Phone Numbers
The phone numbers add tracking before connecting to a restaurant so that Grubhub can bill for a marketing fee.
“There’s a button where you could hit play and so I was like, what is this?” he said. “I hit play, and the first call was me on the phone, which freaked me out because I didn’t know I was being recorded.” The call was a customer who had his restaurant confused with another restaurant. It took four minutes to figure this out before the customer hung up without placing an order. “I got charged almost $8 for that phone call.”