The Curse of Winning “America’s Best Burger”
https://kottke.org/18/11/the-curse-of-winning-best-burger [kottke.org]
2018-11-16 20:43
A surprising number of lottery winners will later tell you that winning the lottery was the worst thing that ever happened to them. It can be the same for many restaurants who win awards and suddenly get more attention than they bargained for, driving away loyal customers in favor of food tourists.
This isn’t just about restaurants. This is a parable.
source: K