AVIF is a new image format derived from the keyframes of AV1 video. It’s a royalty-free format, and it’s already supported in Chrome 85 on desktop. Android support will be added soon, Firefox is working on an implementation, and although it took Safari 10 years to add WebP support, I don’t think we’ll see the same delay here, as Apple are a member of the group that created AV1.

Roughly speaking, at an acceptable quality, the WebP is almost half the size of JPEG, and AVIF is under half the size of WebP. I find it incredible that AVIF can do a good job of the image in just 18 kB.

source: L