Advanced Protection Program
https://landing.google.com/advancedprotection/ [landing.google.com]
2017-11-01 14:45
To provide the strongest defense against phishing, Advanced Protection goes beyond traditional 2-Step Verification. You will need to sign into your account with a password and a physical Security Key. Other authentication factors, like codes sent via SMS or the Google Authenticator app, will no longer work.
source: SOS