The Very Serious Lessons of Juicero
https://www.theatlantic.com/business/archive/2017/04/juicero-lessons/523896/ [www.theatlantic.com]
2017-04-22 01:30
A boring juice product feels the need to become the next great technology story. Humiliation ensues.
But none of these products or their manufacturers are subject to a withering, or even financially threatening, round of mockery, because they didn’t attempt to differentiate themselves in a crowded market with a gratuitous and easily falsifiable narrative about platforms, aircraft-grade machines, and the life force of diced vegetables.