The Ethics of Web Performance
> Advocates of any technique or technology can be a bit heavy-handed when it suits them if they’re not being careful–myself included. But I’m not sure if that’s the case here. When you stop to consider all the implications of poor performance, it’s hard not to come to the conclusion that poor performance is an ethical issue.
> Poor performance can, and does, lead to exclusion. This point is extremely well documented by now, but warrants repeating. Sites that use an excess of resources, whether on the network or on the device, don’t just cause slow experiences, but can leave entire groups of people out.